Home | Strategic Advisory | Product Strategy

Product Strategy

Maximizing Product Value Throughout the Life Cycle

We help shape winning products and maximize their value throughout the product life cycle. Our team members are experts in commercial strategy who help:

Lay the groundwork for commercial success for development-stage therapies
Proactively address evolving market situations for in-line products

Services

New Product Planning

Blue Matter is the ideal partner to help customers prepare their products for success. We integrate market research and insight generation, quantitative analysis and forecasting, and pull-through capabilities to launch strategy and execution.

Market Assessment
- High-Level Global Assessment (e.g., unmet needs, epidemiology, competitive analysis, etc.)
- Detailed Regional Assessment
- Market Segmentation & Mapping
Valuation
- Revenue and Development / Commercialization Cost Analysis
- Global & Regional Forecasting
- Risk-Adjusted NPV Analysis
Target Product Profile (TPP) Development
- Efficacy & Safety Thresholds
- “Winning Label” Development & Testing
Clinical Development Planning
- Indication Prioritization
- Trial Design Parameters
- Pivotal Trial Design
Integrated Evidence Planning
Integrated Commercial Planning
- Asset Strategy
- Positioning / Commercial Strategy
- Launch Strategy

Launch

We have delivered more than 500 launch-related projects over the last 5 years alone. With well-proven and integrated approaches, we help you launch with confidence, ensuring:

Organizational Readiness
Product Readiness

Learn more here

Brand Strategy and Planning

The effort to maximize peak commercial performance continues throughout the product life cycle. Our goal is to help customers achieve peak commercial performance sooner and maintain it longer. We help optimize positioning and messaging, market access, customer engagement, and more.