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Medical Affairs & Real World Evidence
Navigating the Complexities of Driving Clinical Practice Change
Medical Affairs is a critical hub for insight and evidence generation, education, and stakeholder engagement. Medical teams rely on us to help position their organizations for success, formulate strategies, and put plans into action as they drive clinical practice change to improve patient outcomes.
Supporting All Domains of Medical Affairs
Blue Matter serves as a strategic nexus across all domains of Medical Affairs, from formulating the organization’s core strategy to supporting key aspects of its work.
- Organizational Excellence & Product Strategy
- Medical Strategic Planning
- Launch Planning
- Impact Metrics
- Organizational Strategy
- Insights Generation
- Landscape and Competitive Analysis
- Ad Board & Congress Strategy
- Ad Board Facilitation and Support
- Evidence Generation
- Integrated Evidence Planning
- IEP Management and Tracking
- Education & Communications
- Scientific Narrative and Lexicon
- Publications Planning
- Stakeholder Engagement
- KOL / DOL Engagement Planning
- Society, PAG, Collaborative Group Engagement Planning
- Guidelines / HTA Engagement
- Planning
Strategy to Action
Medical teams can also rely on us for tactical support. This includes developing MSL materials and training modules, medical writing, RWE/HEOR analyses, and KOL/other stakeholder identification, profiling and recruiting.
