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Blue Matter Medical Communications
Strategy Amplified.
Does your medical communications strategy have a half-life? Too often, scientific and medical communications strategies lose their power when handed off to agencies that weren’t involved in their development and / or lack the scientific depth to execute them faithfully. The result: strategic nuances get lost in translation. Opportunities to truly inform and educate are missed. Strategy muted.
Blue Matter Medical Communications is the solution: a specialized team delivering end-to-end scientific engagement and medical communications services. We’re tightly integrated with Blue Matter’s Medical Affairs consulting practice. The result is a seamless path from strategy to execution: nothing diluted, every output aligned to core objectives, and greater impact in the real world. Strategy amplified.
Services
Blue Matter provides a seamless connection from Strategy to Tactical Activation.
- Communications Strategy & Scientific Foundation
- Integrated Medical Communications Strategy and Planning: Integrated plans that bridge medical and communications strategy to ensure maximum reach and impact of external engagements throughout the product lifecycle.
- Scientific Narrative and Communications Platform: Dynamic and cohesive scientific story framing the journey and connecting unmet need, therapeutic rationale, and clinical evidence to support confident, appropriate clinical decision-making.
- Publications Planning: Insight-driven approach that moves beyond data disclosure to compliantly identify opportunities for strategic publications to build clinical context, address knowledge gaps, and advance standards of care.
- Expert & Stakeholder Engagement
- KOL Mapping and Engagement Planning: Data-driven systematic and multidimensional mapping of traditional and digital opinion leaders to ensure your engagement efforts are tailored and optimized for maximum impact.
- Advisory Engagements: Strategy-first approach to determine the optimal format and expert mix to meet your specific objectives. We provide end-to-end management focused on generating action-oriented insights.
- KOL Collaboration: Purposeful partnerships that align practice realities with your long-term medical goals, to develop educational content and consensus initiatives that advance standards of care.
- Activation
- Educational Resources: Evidence-based content and educational programs designed to bridge the gap between data awareness and clinical action by addressing modifiable barriers to clinical practice.
- Congress Strategy and Execution: Integrated congress experience – from symposia to booth engagement – with every touchpoint synchronized to drive value-add scientific exchange and maximize scientific share of voice.
- Customer-Facing and Field Engagement Materials: Targeted resources that transform medical strategy into effective field-based scientific exchange that reinforces your core narrative and addresses stakeholder needs.
- Omnichannel Communications: Coordinated content delivery across digital and traditional platforms to ensure a consistent narrative that supports a cohesive stakeholder experience.
The Blue Matter Difference
- We combine deep strategic understanding with integrated execution to ensure that communications amplify the strategy behind them.
- Scientific strategy, not account management, leads our work. Our experts engage as peers with your internal and external stakeholders, translating complex data with clinical nuance and credibility.
- Unlike traditional agencies that rely on senior leaders only for pitches, we provide consistent senior-level involvement throughout every engagement.
- We have stripped away the bureaucratic layers found in big agency networks, allowing us to be highly responsive to your shifting needs and the urgent pivots that are common in pre-launch and launch environments.
