Marketing & Sales

Integrated Commercial Strategy for Pre-Launch and In-Line Assets

We use an integrated approach for our marketing and sales-related work, combining commercial, market access, medical, scientific, and competitive insights.

While our work spans the full product life cycle, we bring especially deep expertise with innovative pre-launch products. We’re most “at home” when helping clients with assets in complex specialty and rare disease markets.

Services:

• Market Assessment
• Indication Prioritization
• Target Product Profile (TPP) Development
• Positioning and Key Message Strategy
• Revenue and Cash Flow Forecasting
• Promotional Optimization
• Life Cycle Strategy