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Medical Affairs & Real World Evidence
Navigating the Complexities of Driving Clinical Practice Change
Medical Affairs is a critical hub for insight and evidence generation, education, and stakeholder engagement. Medical teams rely on us to help position their organizations for success, formulate strategies, and put plans into action as they drive clinical practice change to improve patient outcomes.
Supporting All Domains of Medical Affairs
Blue Matter serves as a strategic nexus across all domains of Medical Affairs, from formulating the organization’s core strategy to supporting key aspects of its work.
- Medical Affairs Strategy & Organizational Excellence
- Medical Strategic Planning
- Launch Planning
- KPIs and Impact Metrics
- Organizational Strategy
- Insights Generation
- Disease Area Landscaping and Competitive Assessment
- Integrated Insights Generation Strategy
- Advisory Board Strategy, Planning, & Execution
- Evidence Generation
- Integrated Evidence Planning
- IEP Management and Tracking
- Engagement
- Stakeholder / KOL Profiling and Segmentation
- KOL, Society, PAG, and Other Stakeholder Engagement Planning
- Guidelines / HTA Engagement
- MSL Engagement Planning
- Communications
Communications Strategy and Scientific Foundation
- Integrated Medical Communications Strategy and Planning
- Scientific Narrative and Communications Platform
- Publications Planning
Activation
- Educational Resources
- Congress Strategy and Execution
- Customer-Facing and Field Engagement Materials
- Omnichannel Communications
Strategy to Action
Medical teams rely on us to translate strategy into effective action. For example, we design and deliver in-depth MSL training programs through our training company, Salience Learning, and create clinically compelling, value-added communications through our specialized Blue Matter Medical Communications team. In every case, our experts apply deep strategic and scientific expertise to ensure that programs succeed in the real world—strengthening and amplifying the strategy behind them.
