Speed has always been an important factor in pharmaceutical product launch. Today, it’s more important than ever, and companies that properly leverage speed can create a significant competitive advantage. However, many companies are held back by obsolete technologies, organizational structures, and processes that rob them of momentum. For example, multi-layered approvals, linear workflows, and siloed accountability can act as brakes on a therapy’s progress toward launch.
In this paper, we explore solutions to this problem, offering a framework (FAST) that companies can use to build speed into the way they work without sacrificing quality. The FAST framework provides a practical architecture for embedding velocity into preparations before launch and customer engagement after:
- Focus ensures clarity and alignment.
- Accelerate builds synchrony and responsiveness.
- Simplify eliminates friction.
- Thrive sustains human and technological energy.
This paper is a follow-on to Building Peak Performance Go-to-Market Operations: Capturing the Value of Medical Innovation in a Fast-Changing Landscape.
Download the full paper to learn the details of the FAST framework.
