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Primary Market Research
Blue Matter Insights leads complex primary market research projects across the globe. Beyond research expertise, we combine analytics with applied behavioral science to uncover a rare depth of human-centered insight that other firms miss, empowering life sciences companies with clarity and confidence across the product life cycle.
- Integrated with data analytics, market access perspectives, and strategic consulting to derive actionable insights
- Deep expertise in qualitative and quantitative research methods
- Addressing the full spectrum of needs across the product life cycle
- Market Landscape
- Landscape / Market Opportunity Assessment
- Demand & Forecasting
- Indication Prioritization
- Pricing Research
- Market Mapping
- Buying Process
- Chart Audit
- Target Product Profile Assessment
- Customer Understanding
- Customer & Patient Journey
- Drivers & Barriers Assessment
- Customer Segmentation
- In-Office / In-Home / Digital Ethnography
- Customer Unmet Needs
- Patient Services & Support Research
- Product Differentiation
- Value Proposition Research
- Brand Identification & Positioning Evaluation
- Healthcare Provider & Patient Communications:
- Branded & Unbranded Concepts
- Message / e-Detail / Website / App Testing
- Digital Health / Usability Studies
- Brand Performance
- ATU / Market Pulse Tracking
- Sales Force Effectiveness / Message Recall
- Brand Equity Assessment
- Corporate Reputation Tracking
- Healthcare Provider-Patient Dialogue Discoveries
- Communications Refinement
Unique Differentiators
- Multidisciplinary Team of Experts
Our diverse team brings unparalleled expertise leading complex integrated primary market research and data analytics to provide clarity and confidence for critical decisions.
- Breakthrough AI-Enabled Solutions
We provide an unmatched depth of insight by combining established methodologies with AI and other emerging technologies, including proprietary offerings such as HumanitAITM and EmotiCoreTM.
- Novel Methods Informed by Behavioral Science
We employ unique, behavioral science-derived methods to surface and frame underlying attitudes, heuristics, biases, and emotions that influence treatment decision making.
- Culturally-Nuanced Global Capabilities
Our global fieldwork partner and platform network allows us to seamlessly conduct primary market research on a global scale across stakeholder types while maintaining strict adherence to industry standard compliance and data security requirements.
