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Launch With Confidence

Launch is complex, fast-paced, and high-stakes. Blue Matter offers deep experience to activate and align your organization to make the critical decisions for launch at the right time.

Unmatched Experience

Blue Matter is recognized as the preferred launch partner across numerous company types, market situations, therapeutic areas, and products. Blue Matter leaders have over 30 years of product launch experience and can guide teams with unparalleled knowledge, industry best practices, and thoughtful collaboration along the critical path to launch.

500+

Launch-related projects in the last 5 years alone

100+

Launch clients, ranging from emerging companies to Top 10 global biopharma

>85%

of launch projects in complex and specialty markets, including oncology, CNS, & rare diseases

Integrated Approach

For any launch, all teams must “pull in the same direction.”

We integrate all key functional area perspectives into cohesive cross-functional launch strategies and tactics. This integration helps align the key success factors for any launch:

Awareness and Recognition of Unmet Need – Market shaping activities directed at the right stakeholders at the right times
Belief in the Value Proposition – Clear differentiation, positioning, and messaging
Optimal Pricing and Access – Fit-for-purpose evidence packaging to support pricing and access
Positive Provider and Patient Experience – Optimal field execution supplemented by non-personal efforts
Established Internal Infrastructure – Timely investments in the right capabilities to support launch and commercialization

Ensuring Your Organization and Product are Ready

We customize our approach to your specific situation, but the ultimate goals are always to prepare your organization and your product for a successful launch.

First Launch for Emerging Companies

If you are seeking to transform your company from a science-driven organization to an integrated company with strong commercial capabilities, then Blue Matter is your preferred partner.

We help infrastructure and product teams understand launch requirements and integrate launch plans to establish commercial value.

Launch Within Established Companies

We customize our support to the specific needs of your team.

We offer integrated solutions to fully assess the market opportunity and establish efficient launch processes to drive decision-making.

Global Go-to-Market Launch

For companies seeking to establish their footprint ex-US, there is no better partner than Blue Matter.

We have successfully guided numerous companies into new and complex markets. We help inform order of entry strategies, supply chain support, and country-specific plans.

Organizational Readiness

Manage the process towards a successful launch and build or acquire the capabilities needed.

Launch Roadmap

Activities & Deliverables
Timelines
Interdependencies

Infrastructure Plan

Required Capabilities
Organizational Structure & Hiring Plan
Investment / Budget Scenarios

Process Development and Governance

Leadership Communications & Presentations
Launch Project Management

Product Readiness

Prepare the market and the product to ensure optimal adoption at launch and beyond.

Market Situation Analysis

Patient Journey / Treatment Flow
Customer Profiling & Segmentation
Competitive Landscape
Access Landscape
Access Stakeholder Segmentation
Evidence and Education Gaps
KOL Identification, Mapping, & Segmentation

Launch Strategy

Positioning
“Winning Label” Development
Forecasting
Payer Value Proposition
Scientific Narrative Development

Market Strategies and Tactics

Unbranded / Market Development Strategy
Competitive Strategy
Customer Engagement Model
Omnichannel Strategy
Access Evidence Strategy
Pricing and Contracting Strategy
Access Stakeholder Engagement Strategy
Patient Services & Reimbursement Support Strategy
Integrated Evidence Plan
Scientific Communications Plan

View All

Launch Situation Analysis for a New Oncology Therapy

Helping an Emerging Company Understand What It Would Take to “Go It Alone” to Launch and Commercialize a New Product

Getting an Emerging Company Ready for Launch in Less Than One Year

Multi-Faceted Expertise and Support

Functional area experts who understand the strategic and tactical nuances within each area:
- Marketing & Sales
- Market Research & Analytics
- Medical Affairs
- Market Access
Launch strategy experts who integrate insights and facilitate interactions across functional areas to develop integrated, cohesive launch strategies and plans.
A Project Management Office to provide support across all aspects of launch, including launch readiness reviews and day-to-day project management and reporting.