Neurology Patient Support Solution Assessment

A biopharma company in the neurology space wanted to develop an effective and innovative patient services strategy for a unique therapeutic with a complex patient journey.  To help accomplish this, the internal leadership requested a deep dive understanding of the competitive environment and what would be needed to drive success.

Our team began by providing a detailed overview of the patient solutions landscape in the client’s specific area.  Via secondary research and proprietary sources, we identified >90 competing products, which we later refined to 22.  We then conducted “deep dive” assessments on those products to fully understand how they approach patient solutions. For each, we identified and documented 1.) their value proposition and points of differentiation, 2.) key performance indicators / measures of success, and 3.) engagement metrics on the customer journey / conversion funnel.  Finally, we synthesized our findings to show the best practice activities of leading companies in patient engagement across the client’s relevant indications, complete with case studies.

The client was well-positioned to clearly understand the patient services landscape and develop its own patient support solutions that could improve the patient journey.  Company leaders had a detailed understanding of the necessary engagement incentives, engagement measurement approaches, potential partnerships, patient solutions business models and pricing, and enhanced program features.