Blue Matter Insights (Blue Matter’s dedicated Insights team focusing on primary market research, data analytics, and technology solutions) will be exhibiting at the PMRC East, February 4-5, 2026 in Newark, NJ. Be sure to visit us there!
Our team will also deliver a presentation on Thursday, Feb. 5 from 9:40 AM to 10:10 AM (Track A):
Presentation Overview:
Leveraging the Power of Behavioral Science to Accelerate Your Brand Growth with Amplify RX
Stop tracking the present—it’s time to anticipate and build for the future.
This session introduces Amplify RX, our behavioral-science-based quantitative tool, validated through a rigorous pilot study exploring how the individual and contextual drivers identified in the COM-B model of behavior (Capability, Opportunity, and Motivation) shape treatment decisions.
We’ll show you how to move beyond what is happening to why—and identify the precise levers to accelerate your brand’s growth with clarity and confidence.
