Blue Matter will be sponsoring the 2026 Hub & Specialty Models West meeting, which will take place in San Diego, Sept. 1-2. In addition, David Macleod, Principal at Blue Matter, will be moderating a panel discussion there on Wednesday, Sept. 2 from 12:45 pm to 1:30 pm local time:
Panel:
Navigating the Post-Launch Landscape – Sustaining Program Success and Optimizing Patient Access
The post-launch phase is critical for sustaining momentum and ensuring long-term program success. This session will provide actionable strategies to address emerging challenges, optimize patient access and deliver exceptional support throughout the product lifecycle.
- Design cross-functional governance models to sustain launch-team collaboration and integration beyond market entry
- Develop strategic approaches to hub program design to adapt to evolving patient need
- Create intervention protocols to quickly address reimbursement hurdles and access challenges as they arise
- Map the patient journey to identify pain points and opportunities for improvement, ensuring a seamless experience for patients and providers
- Leverage patient feedback to drive continuous improvement and maintain a patient-centric approach in hub services
Breakout A: Launch Excellence
Panelists:
- Roy Hall, Head of Field Access, UCB
- Lilian Buch, Sr. Director of Market Access Strategy, Glaukos Corp.
- Melissa Polvi, Field Access Manager, Insmed
