On 29 April 2021, Breakfast Club members participated in a live “consulting session”, facilitated by Blue Matter, that addressed a key question: How can a company focused on rare diseases optimize its customer-facing teams?
During two hours of breakout sessions and discussions, group members pooled their knowledge and experience to provide answers. In this paper, we share the group’s insights.
However, rather than providing a basic summary, we present the group’s insights by incorporating them into a case study approach. This should prove more interesting, relatable, and effective in providing rare disease company leaders the guidance they need to optimize their own customer-facing teams.