White Paper:

Summary of Blue Matter “Breakfast Club” Meeting No. 6: Customer Engagement in a Post-COVID World

The Blue Matter Breakfast Club is an ongoing series of discussion forums (now virtual due to COVID-19), hosted by our team in Europe.  These forums are by invitation, bringing together leading executives from biopharma companies and other organizations to discuss critical business issues.

The sixth Breakfast Club meeting took place on 26 November 2020.  The speakers were:

  • Margarida Duarte, Vice President and Head of CEMEA, Alnylam
  • George Schmidt, Managing Partner, Blue Matter

The session was entitled Customer Engagement in a Post-COVID World.  The participants discussed how biopharmaceutical companies will change how they engage with customers as a result of the COVID-19 pandemic (in the short- and long-term).  The session featured insights that Blue Matter gathered from interviews on the topic with 16 biopharma executives.

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