Incretin mimetics have established a massive market in diabetes and obesity, but hold potential promise in other indications, as well.  This paper describes how this evolving market might play out by addressing three key questions:

  1. What is the current state of the incretin mimetic market in diabetes and obesity, and how did we get here?
  2. What remaining unmet needs exist for incretin mimetics across diabetes and obesity, what strategies are being employed to address these
    needs, and what factors determine who will win?
  3. What other potential therapeutic areas could GLP-1s address, where is the white space, and how should companies evaluate where to play?