Blue Matter Blog
January 28, 2019
Regardless of the product, launching a new biopharmaceutical drug is a time-consuming, expensive, and complex undertaking. It requires sound strategy, expert planning, and effective cross-functional coordination to get everything done right. The analogy is certainly not new but launch really is akin to conducting a symphony orchestra, ensuring that all members play their parts correctly, …
November 7, 2018
Part Two in a Six-Part Series on Oncology Product Commercialization In Part One, we mentioned that the launch frequency for oncology products has increased significantly over the last several years. While this trend is seen in other therapeutic areas across the industry, we believe the combination of factors driving this in oncology are somewhat unique …
By pressing the “Accept Cookies” button, the user accepts all Cookies on the Website. View our Cookie Statement.