Blue Matter Insights is a dedicated team that delivers integrated and actionable insights to help drive clients’ most important decisions throughout the commercialization journey. Our solutions integrate secondary analytics and primary market research with strategic consulting.

Our experience spans a wide range of therapeutic areas and the entire product life cycle, from new product planning to LOE and beyond.

Data and Secondary Analytics

Our team includes experts in pharmaceutical data sources and analytical techniques. They combine deep business context, their expertise with an array of data sources (internal, third party, and syndicated), and a full suite of the latest analytical platforms to deliver critical insights. This team supports clients in the following areas:

 

Market Understanding & Planning

  • Commercial Data Strategy Roadmap
  • Opportunity / Landscape Assessment
  • Situational Assessment to Support Brand Planning

Data Modeling & Analytics

  • Forecasting (Short & Long Term)
  • Patient Analytics & Patient Journey Optimization
  • Customer Segmentation & Targeting
  • Field Force Sizing & Strategy
  • Field Force Analytics & Sales Strategy Support
  • Incentive Compensation Design
  • Marketing Mix & Promotion Response

Data Operations

  • Data Management and Warehousing
  • Business Intelligence Platforms
  • Incentive Compensation Administration
  • Ad hoc/Bespoke Analytics Support
  • Performance Reporting & QBRs

Primary Market Research

Our team includes experienced specialists in primary market research. We offer comprehensive global capabilities:
 

  • Quantitative – Deep experience in domestic and global quantitative research and analysis, including conjoint, factor, latent class, and regression analysis.
  • Qualitative – Trained and certified qualitative moderators that can use a variety of platforms to conduct research, including IDIs and focus groups, co-creation, projectives, and behavioral economics.

Our primary research services are designed to help lay the groundwork for maximizing value during the development process, then realize that value once a therapy is on the market. Our work often includes:

New Product Planning

  • Indication Prioritization
  • Target Product Profile Assessment
  • Customer & Patient Journey
  • Demand Studies & Forecasting

Pre-Launch Strategy and Planning

  • Market Assessment
  • Market Mapping
  • Positioning
  • Customer Segmentation
  • Competitive Landscape Assessment

Brand Strategy and Planning

  • ATU / Brand Equity
  • Objection Handling
  • Life Cycle Strategy
  • Sales Force Effectiveness
  • Fulfillment Assessment

 

Contact Us to learn more.